About us

Recruitment is an excellent opportunity to change working life, one choice at a time. To be the best possible partner for our clients, our own team must consist of the best professionals in the field, who have the ability to get things done and offer insights in the midst of a changing working life.

About us

Nawia was founded on the idea of creating an environment where it is possible to influence, challenge, experience, and learn. Our goal is to increase the importance of high-quality recruitment as part of working life and the success of companies. Through our operations, we strive to convey strong professionalism, ease, and humanity.

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A red-haired woman wearing a black dress, black tights, and beige sneakers sits on a gray padded bench in a modern, dim room with light strips on the walls and ceiling. She smiles and looks slightly to the side.

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Working life is a positive thing in life for all its contributors. We are able and willing to actively influence the content of our own working lives.

Vision

To create an interesting, attractive, and educational environment for recruitment professionals who want to help companies and individuals build a better working life through their own actions.

Mission

Two men stand near a frozen lake under a cloudy sky. They are warmly dressed in dark coats, one smiling and the other looking down with his hands in his pockets. Trees are visible in the distant background.

A woman with shoulder-length red hair, wearing a black dress and white sneakers, sits smiling on a gray padded box in a modern, dimly lit room with black walls and some glowing vertical light fixtures.

Nawia's values

Trust

Courage

Collaboration

Nawia was founded on the idea of creating an environment where it is possible to influence, challenge, experience, and learn. Our goal is to increase the importance of high-quality recruitment as part of working life and the success of companies. Through our operations, we strive to convey strong professionalism, ease, and humanity.

VISION

Working life is a positive thing in life for all its contributors. We are able and willing to actively influence the content of our own working lives.

MISSION

To create an interesting, attractive, and educational environment for recruitment professionals who want to help companies and individuals build a better working life through their own actions.

VALUES

Trust
Courage
Collaboration

Be part of the team

Are you a recruitment professional who wants to develop yourself in an ambitious, growth-oriented environment? We invest in learning new things and building a strong team spirit. We are at the forefront of our industry in terms of incentives and rewards.

Are you a recruitment professional who wants to develop yourself in an ambitious, growth-oriented environment?

We invest in learning new things and building a strong team spirit. We are at the forefront of our industry in terms of incentives and rewards.

Founders

Mikko Keskinen

I have worked with recruitment in the role of a consultant since 2010 and with executive search for the last five years. As a founding partner, in addition to active client work, I am responsible for our company's sales and other development.

I have been involved in filling the following roles, among others: CEO, Sales Director, CFO, Plant Manager, Business Controller, Purchasing Manager, Head Promoter, Project Manager, Chief Accountant, Head of Advisory, several KAM roles, Product Owner. I can also provide references from my previous clients if needed. In the last 5 years, I have been involved in over a hundred assignments.

I have a strong understanding of business and know many different industries. Before founding Nawia, I was previously a partner and board member in a growth company. In the same company, I also worked as a Sales Director in a profit-responsible management role. I believe that my previous background has given me strong expertise in handling people in the executive search process and the ability to get deeper in my interviews.

I spend my free time on the football field as a coach for Ilves' junior representative team and try to develop myself with various trainings. I live in Pirkkala with my wife and three children.

Hannu Pelli

I am Hannu Pelli – one of the founders of Nawia. I have worked in recruitment for eight years, helping small start-up companies as well as global Fortune 500 companies find the best talent on the market. At Nawia, I am particularly responsible for the development of our executive search and recruitment services.

For the past three years, I have mainly focused on recruiting sales professionals at the Nordic level. I have helped dozens of companies grow sales through successful sales recruitments in all Nordic countries. In addition to sales recruitments, I have done numerous expert recruitments in engineering, finance, marketing, and HR.

In executive search, the values that are important to me towards clients are honesty, transparency, and creating a feeling where company representatives can focus on their core business knowing that the recruitment is in good hands. It is important for me to represent the company positively in all executive search candidate encounters, and I feel that recruitment is nowadays brand ambassadorship, where every contact matters to the brand of the company I represent. My success rate with a +100 executive search sample in recruitments is 100%.

In my free time, you can find me enjoying Stephen King's literature, at the gym, or on a jogging track.

Sanna Pelli

I have over 15 years of experience in recruitment, working as a Talent Manager, In-house Recruiter, and Consultant. Additionally, I have led a growth company focused on direct search in the role of CEO. In addition to diverse client work and assignments, I am responsible at Nawia for the systematic development of client relationships and growth-supporting processes.  

I have successfully filled several different roles, from R&D project managers, SW architects, and IT business partners to business directors, marketing directors, and HR business partners. A large portion of my roles have been in engineering positions within technology companies, on a broad scale. During my over five years as a direct search consultant, I have gained experience especially from rapidly growing tech companies, and I can easily relate to and grasp the challenges and bottlenecks of a growth company, which I aim to help with my own work.  

I enjoy encounters and being able to assist my clients in this role that requires trust, helping them move towards their goals. I have a strong network and high emotional intelligence, which allows me to understand the needs and expectations of both clients and candidates. As a doer, I am persistent, relentless, and value quality in every stage of recruitment, taking into account the candidate experience and communication.  

In everyday life, I enjoy good food cooked by my husband, and I love live music, from which I get a lot of energy. In addition to my husband, there are teenagers and a people-loving Burmese cat at home. The dark and long cold season does not suit me, and I dream that in the coming years I can live in a warmer place during Finland's darkest months. Traveling is important to me, and living abroad has given me a lot of understanding and brought perspective to life.