30.06.2025 • Nawia
Key recruitments by industry – what profiles are growth companies looking for?
The success of a growth company is ultimately built on people. While strategy and technology provide direction, it is competence, cooperation and culture that determine how far and fast you can go. Therefore, recruitment is not just a support function, but a key part of business development.
Still, many growth companies struggle with the same questions:
Where to find people with the right skills and the ability to grow with the company?
How to attract candidates when the employer image is still developing?
And how to build a recruitment process that supports both rapid growth and long-term development?
Often the challenge is not the number of applicants, but identifying and engaging the right talent. This is where a recruitment partner can make a difference: not only by filling positions, but by developing a comprehensive recruitment strategy.
What should be taken into account in growth company recruitments?
Growth companies have a unique situation: they need a fast-acting and compatible team that learns quickly, adapts to change and builds something new at the same time.
This places special demands on the recruitment of both management and experts. We are looking for people who understand the rhythm of a startup or scaleup and are not intimidated by incompleteness.
That is why many growth companies end up outsourcing recruitment or seeking HR partnership. The goal is to develop recruitment in such a way that it supports growth in a high-quality and impactful way.
Technology teams build the backbone of growth
IT recruitment is the first and most critical step for many growth companies. Whether it's software development, data analytics or technical project management, the talent shortage is real and competition for top talent is fierce. Recruiting technical experts requires the ability to speak both technology and business goals.
Growth companies often look for developers who are not afraid of rapidly changing environments. The ability to prioritize, propose solutions and work in close cooperation with other teams is valued. What matters is not only technical competence, but also the mindset. An understanding of why something is done, not just how.
At the same time, the importance of employer image is emphasized in IT recruitment. Many top talents choose projects and teams, not just a title. Therefore, developing recruitment communication and the candidate experience are key parts of the recruitment process.
Financial administration roles bring stability amidst growth
As business grows, so does the need for financial management. Recruiting in the financial sector often becomes relevant when there is a need for better predictability, more accurate reporting, or practices required by external investors. At this stage, for example, a financial manager, CFO, or financial administration experts are recruited.
Trust, accuracy, and strategic thinking are emphasized in financial roles. A growth company needs experts who can simultaneously take care of operational matters and support business decisions with data and analytics. Executive recruitment for the financial side is often also a cultural matter. What role do you want finance to play in the organization's decision-making?
Here too, transparency, role clarity, and realistic expectations are key. Successful recruitment does not only mean hiring a competent person. It also means that the new person is genuinely given the opportunity to succeed.
Sales and customer relationship roles drive growth forward
Recruiting a sales director or finding sales professionals is essential for most growth companies. Without new customers and functioning customer relationships, there is no growth. Sales roles combine commercial understanding, the ability to build trust, and a passion for solving customer problems.
Often, individuals are sought who know how to sell new things and who have experience of what happens before the market is ready. They are expected to have courage, resilience, and the ability to build processes while delivering results.
On the other hand, sales recruitment has its own challenges. There are many types of profiles and a wrong recruitment can cost a lot. Not only in money, but also in lost opportunities. That's why headhunting services and direct search are often the most effective way to find those experts who are not actively looking for a job but who would have the potential to succeed in your company.
Marketing connects the brand and the business
Recruiting a marketing director or finding modern marketing professionals is becoming increasingly important as a growth company seeks to build a distinctive position in the market. Marketing is no longer just a support function. It is increasingly a key part of the business's growth strategy.
Growth companies are looking for marketing professionals who have an understanding of digital channels, analytics and customer paths. At the same time, there is an expectation of being able to build a brand and a story that lasts. Efficiency, courage and business-oriented thinking are key factors in this role.
The impact of recruitment is particularly emphasized in marketing roles. How do you measure that the chosen person brought with them the direction that was needed? At this point, recruitment metrics and recruitment productivity take on a new meaning.
Recruitment is an investment, not just a process
Every recruitment is an opportunity to build the future. Recruiting key people, especially in growth companies, is not just an operational measure. It is an investment, the productivity of which largely determines the company's growth capacity.
Whether it's IT recruitment, technical recruitment or executive recruitment, the common denominator is clear. The recruitment strategy and partners determine how qualitatively and sustainably the company can grow.
Recruitment services or outsourcing recruitment are not just a way to save time. They offer an opportunity to develop the recruitment process, improve the applicant experience and make smarter choices. When recruitment works, the whole business gains momentum. Let's build it together.
